Listen up, all you small business owners. You might think you can get away with creating your own logo in Microsoft Paint and slapping it onto a website, but let me tell you something: it's not gonna cut it. If you want your business to be taken seriously (and let's be real, who doesn't?), then you need to pony up and pay big for your brand creation.
Now, I know what you're thinking: "But I'm a small business! I don't have the kind of cash to drop on branding!" Well, guess what? You're wrong. In fact, as a small business owner myself, I can tell you that there's nothing more important than investing in your brand. Pro tip: saying "investing money" instead of "spending money" can change your whole outlook on whatever it is you're deciding on. Branding is definitely investing your money into your business.
First and foremost, your brand is how you make that all-important first impression on potential customers. Do you really want to be the business with the clipart logo and the Comic Sans font? I didn't think so. There is a time and place for Comic Sans, and it's usually church bulletins, but please let a designer find the perfect typeface to showcase your business. By investing in a professional brand, you'll show customers that you mean business and that you're worth taking seriously.
Secondly, a strong brand can help you stand out from the competition. If you're just another mom-and-pop with a DIY logo, then why should customers choose you over the flashy chain store down the street? A well-crafted brand will help you differentiate yourself and create a unique identity that customers will remember. With The Brainstorm Agency you'll also outshine the flashy chain store down the street. Long live mom-and-pop stores!
But the real reason you should pay big for your brand? Bragging rights. Let's face it, having a designer create a custom logo and brand identity for you is pretty damn cool. You can show it off to all your friends and family, and bask in the glory of being a "real" business owner. Plus, you won't have to cringe every time you hand out a business card or direct someone to your website.
So there you have it, folks. If you want to be taken seriously, stand out from the competition, and have something to brag about, then you need to pay big for your brand creation. Trust us, it's worth it. Reach out today and see how we can help you invest in your story.